Customers are very demanding and well informed.

I am a serious guy.

To me, flowers are happiness.

It's all a game, with new rules every season.

Maybe Italians are a bit less restrained: they can be less rigid and sometimes they stray a little in their ways of dressing for work, which is something that is always linked to the formal suit. What we like of both Italians and the British is that they love to dress well. In the past ten years we have witnessed a revolution in the menswear market.

Luxury is not a static concept, but it shapes and changes with society. Now somebody who might not have the time to come to one of our boutiques can shop online.

I like to download as many apps as I can - especially the ones with games and gadgets.

For a few days I tweeted with a certain Pippa Middleton, and I really thought it was the Pippa Middleton. Then I discovered it was a fake. But the person who had thought up the concept was nice. It was kind of genius in its own way.

My summer tip is to taste the freedom given by the long days - and by the holidays!

The look is more sensual, but less flashy.